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You must be on our CXDP account package to access this feature.

Any event data you import to Dotdigital is stored as an Insight data collection for use in segmentation and personalization.

Events

Each event must be associated with an existing contact within Dotdigital. You can use any contact identifier type you want, including Custom identifiers.

Each event has:

Field	Description
type	The notional type of the event which is displayed on the contact's timeline on the Single customer view.
id	A unique ID for the event, for example, a GUID.
eventTimestamp	The UTC date and time the event occurred in ISO 8601 format.
timelineDetails.summary	A description of the event to be shown in the contact's timeline on the Single customer view.
eventData	The actual data for the event as a JSON object.

Insight data for events

We create a contact-scoped Insight data collection for each event type raised.

The collection name is the event's type, with any non-alphanumeric characters replaced by _ .

For example:

"Holiday booking" becomes "Holiday_booking"

The Insight data collection type is event

The structure of the records in the collection:

Field	Data type	Description
id	string	The unique ID of the event.
event	string	The event type.
created_date	string	The time and date in UTC ISO-8601 format that the event occurred.
event_data	object	The event data.

You can use these Insight data collections of events in your segment rules and for personalization using Liquid script. Learn more in our Help Centre.