Marketing Email

Marketing email can be sent via campaigns and programs via Dotdigital and via API using the Marketing Email API.

The Marketing Email API provides the ability to send marketing emails without the complexities of having to create a campaign, an audience, and then schedule it to send. It's ideal for allowing your platforms and systems to send marketing emails on demand, with ease.

The Marketing Email API will automatically create contacts if sending to a new email address, so that unsubscribes and activity can be tracked, as well as protecting you by automatically filtering out emails to unsubscribed contacts.

For the email content, you can either provide your own custom HTML, or you can include a triggered campaign ID to send a campaign you've already designed in Dotdigital. When using campaign templates for the emails content we support the full range of Easy Editor blocks, such as:

• Liquid, such as decision and loops
• Dynamic content
• External dynamic content
• Product recommendations
• View in browser link
• Double opt-in link
• Sharing
• RSS feed block
• Social bookmarks
• Etc...

Templates coupled with personalization data are a powerful and versatile way to create your email content.

The Marketing Email API supports single sends and batches up to 50MB in size, so suitable for real-time or bulk sends.